The capital today saw a new flavour of popular fashion brand Kazo as they foray into menswear with the
introduction of their new line Kazo Man. To unveil this trendy and fashionable line Kazo Man dressed the 2009
winners of Mtv Roadies & Splitsvilla Nauman, Sidharth and Sakshi over a fashion show at M-14 GK-1, New Delhi.
New Delhi, Delhi, July 31, 2009 /India PRwire/ -- The capital today saw a new flavour of popular fashion brand
Kazo as they foray into menswear with the introduction of their new line Kazo Man. To unveil this trendy and
fashionable line Kazo Man dressed the 2009 winners of Mtv Roadies & Splitsvilla Nauman, Sidharth and Sakshi
over a fashion show at M-14 GK-1, New Delhi.
Kazo over the years have pioneered as one of the most preferred and top fashion brands in the country. Kazo had
given a different dimension to fashion clothing for women when they had entered the Indian market few years back.
Kazo now will explore the men’s wear section of the market with Kazo Man. Kazo has more than 15 stores across
the country offering affordable and trendy fashion clothing & accessories.
The basic idea behind the Kazo man collection is to make men look younger and trendier. The Kazo Man collection
is for someone who wants to make his own style statement, someone who is in sync with world fashion trends, and
who doesn’t mind experimenting. A Man who values high global quality is a Kazo man.
About the Collection:
The collection is a perfect blend of shirts, t-shirts, vest, denims, pant, shorts and accessories like caps, scarf etc.
everything designed in a way that it in a subtle way says I AM THE MAN.
The re-assuring multi color range enforces a feeling of stability, quality and durability to the collection. The color
palette revolves around super dark toneslike navy, asphalts and charcoal grey. Rust, mauve, yellow, green work
alongside while black fulfills its role of adding graphic impact.
One can say the collection is a combination of muted elegance and extravagant grandeur. Various techniques of
mixing yarn dyed fabrics with prints and embroidery in an anachronistic way leaves room for both grunge and
modern fashion. Jerseys like pique; viscose and slubs are refined by prints, studs and are fused with rough shapes
and washes in order to retain key characteristics of the collection. "
The collection is dominated by unstructured lines, casual look, grunge feel, and energetic graphics but is artfully
controlled and openly invites paradox, following a reflection on how clothes are really worn.
Notes to Editor
About Kazo
KAZO, the brand, is under the directorship of Mr. Deepak Aggarwal. The idea of KAZO came into being with the
aim of amalgamating international trends and fashion at a value that would be affordable for the woman of today.
Overnight the brilliance of the idea caught the imagination of all those involved and KAZO was born. The garments
designed were phenomenally fashionable with a high wear ability and practicality quotient.
KAZO is a young brand that has crept its way into being the centre of the fashion industry. In such a short span of
time we have established an enviable reputation and hi visibility in the fashion world. The main asset of the
collection is that it is highly affordable which enables customers an access to the latest designer wear, giving a
chance to every woman to feel great in her skin, right to her soul. In India, women feel proud to wear Kazo, which
really shows that the brand is highly acceptable.
Kazo is a young brand and has launched its first showroom in India on 07.07.07. In such a span of oneand half
year we have opened stores nationaly (15 stores) and Internationally. Kazo show their presence in Europe after
opening big showroom in Amsterdam, that shows the brandhas been developed so fast that its always compared
with the biggest International brands.
page 1 / 2From the design concept born in Europe our product designers works till an in store display. For all the stores Kazo
product goes through a multi-stage process before reaching to our customers. At any given time our teams are
working on our merchandise assortments, whether that’s designing for special occasions or creating next season
statements. Once concepts haves been developed, it’s time to turn them into real clothes. Our merchants and
designers work closely together to translate inspirations into product assortments we believe our customers would
like to wear.
For more information, please contact:
M.A Khan
Strategy and Planning
(L) 9811070660
